6 Categories of essential cloud solutions

Over the past several years, the debate about cloud technology in business has moved away from “Is it a safe option?” to “How can I move more of my tools to the cloud?” There is an overwhelming number of options and many business owners don’t know where to start. If that’s the position you find […]

Twitter tips to boost your business

Without a doubt, social media marketing is one of the most powerful methods your business can employ to reach a wider audience. When we think of social media marketing, our thoughts immediately turn to Facebook. Yet Twitter has also become an influential tool used by numerous businesses. As a small business owner, you should consider […]

3 Ways to browse the net safely at work

Amidst the current climate of malware, hacks, and phishing scams, companies must take precautions when accessing the internet. Without safeguards, browsers that you or your employees use are vulnerable to cyberattacks that may cripple productivity and profit. Here are steps that your company should take to browse the net safely. Prevent browser tracking If you […]

Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

How to pick the most secure browser

The internet is a Wild West of sorts, as one could never know what kind of threat they’ll come across. This is why for businesses, it’s important to identify secure browsers to keep threats at bay. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was […]

Top 3 cloud service models

There are countless technology-related trends that come and go, but one of the most important technologies that business owners are sticking with is the cloud. Owners and managers know they ought to be using “the cloud” but it can be confusing to understand what it is exactly and then choose from among the different types […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]

SEO recommendations for website images

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a business. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more closely at […]

Mobile phone biometrics enhances security

Constantly using passwords on a smartphone can be a pain, not to mention a high security risk. Luckily, popular mobile browsers like Chrome and Firefox Lite are now supporting biometrics for authentication to make logging in to social media, email, and online shopping accounts easier and more secure. Here’s what you need to know about […]

How the human cloud benefits SMBs

If the prevalent image of a startup is a couple of guys in a garage (think Amazon, Apple, Disney), the emerging picture of the workforce of the future consists of skilled talents collaborating in the cloud. Thanks to the human cloud, small- or medium-sized businesses (SMBs) nowadays can eliminate the barriers associated with traditional workspaces […]