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Facebook marketing mistakes to avoid

Over the last few years, the number of Facebook users has been growing at an astounding pace, and many businesses are advertising on the platform to better reach and target their audiences. Yet plenty of Facebook advertisers have been burned by low engagement, high costs, and negative feedback from followers. To avoid these issues, you […]

How to pick the most secure browser

The internet is a Wild West of sorts, as one could never know what kind of threat they’ll come across. This is why for businesses, it’s important to identify secure browsers to keep threats at bay. Microsoft Edge Microsoft Edge, Windows’ current default browser, is an improvement over its predecessor Internet Explorer (IE). Edge was […]

Top 3 cloud service models

There are countless technology-related trends that come and go, but one of the most important technologies that business owners are sticking with is the cloud. Owners and managers know they ought to be using “the cloud” but it can be confusing to understand what it is exactly and then choose from among the different types […]

Avoid online word wars with these reminders

Social media management for businesses can be boiled down to two simple sentences: The internet is full of trolls. Don’t feed the trolls. Read on to find out more about social media gaffes that you will want to avoid, especially when dealing with negative comments on your business posts. Online reputation management mistakes As long […]

SEO recommendations for website images

Search engine optimization (SEO) is one of the most difficult and frustrating aspects of running a business. Web services and platforms that provide automated SEO reports like WordPress, Google, and Raven Tools tend to oversimplify their advice. If you’re trying to get a green light for SEO, you might need to look more closely at […]

Mobile phone biometrics enhances security

Constantly using passwords on a smartphone can be a pain, not to mention a high security risk. Luckily, popular mobile browsers like Chrome and Firefox Lite are now supporting biometrics for authentication to make logging in to social media, email, and online shopping accounts easier and more secure. Here’s what you need to know about […]

How the human cloud benefits SMBs

If the prevalent image of a startup is a couple of guys in a garage (think Amazon, Apple, Disney), the emerging picture of the workforce of the future consists of skilled talents collaborating in the cloud. Thanks to the human cloud, small- or medium-sized businesses (SMBs) nowadays can eliminate the barriers associated with traditional workspaces […]

Boost your online presence in 4 easy ways

What do customers think of your company? Are they happy with your products? Do you have a good image online? If not, these easy tips will help you reach more customers in no time at all. Read this article to learn more. Be seen on search results In his book on online reputation management, Tyler […]

Web hosting defined

Every business, regardless of size and industry, needs to have an online presence these days. To publish your own website, you’ll need a web host. Here’s a quick overview of what a web host is and the two most common types of hosting. What is a web host? A web host sells or leases memory […]

Boost your marketing and promotion with social media

Marketing and promotion has evolved greatly through the years, especially in the era of social media. Social media is proving to be the present and future of marketing, and with the following tools, your business can harness its full potential. Having great content on your site is the magnet that attracts visitors. However, when there […]